Facebook and Instagram ads for therapy practices, run by people who run one.

There are two separate amounts. Your ad budget goes straight to Meta on your own card. Our management fee is a flat monthly fee, agreed in writing and set from the daily budget you choose: $500 a month at $30 a day, $750 a month at $50 a day. The fee minimum is $500 a month, and budgets start at $30 a day (about $900 a month to Meta). Setup is a one-time $2,000, and founding practices get 50% off setup in exchange for a case study. Case studies use practice-level numbers only, never client information, and name your practice only with your written permission. See your price for any budget.

Because ads wear out. As the same people see the same ad, fewer of them respond, so someone has to keep writing new variants, test them against the current winner, and move budget to what works. That ongoing work, plus an honest written report every two weeks, is what the monthly fee pays for. Everything is built in your own account, so if you ever want to run it yourself, it is already yours.

No. You pay a flat management fee for advertising work, fixed in writing in advance. It is never paid per client or per referral, and it is never a share of what you collect. It does not change with how many people book; it changes only if you change your ad budget in writing. Rules vary by state, so your attorney is welcome to review the agreement before you sign.

We plan for ads to go live about two to three weeks after you give us access to your Meta business account, once Meta has reviewed them. Your first written report comes about two weeks after launch. The first weeks are for testing, while Meta learns and the variants compete, so we do not promise a number of inquiries by any date.

Ads can work for private-pay and in-network practices. What matters is the math: what a new client is worth to you, and what an inquiry costs in your area. We look at your fees and the plans you take on the audit, and if the numbers do not work, we will tell you.

Meta does not allow ads that assert or imply someone's physical or mental health. So our ads describe your service, such as therapy for anxiety online in your state, and never ask the viewer about a condition. Meta can also limit what health businesses track and optimize for, and we build each campaign inside those limits. On privacy: BAA signed before work begins. Health-ad privacy rules are built into every campaign, and we will show you exactly what data goes where.

Give us partner access to your Meta business account and put the ad budget on your own card. Tell us who you want to see more of and which hours are open. Look over the ads before they go live, because they run in your name. Answer new inquiries the same day, because a fast reply is where an inquiry becomes a first session. Then read the report every two weeks. You do not need to write, design, or post anything.

The first 90 days are the start term, set out in the agreement before you sign. After that, it is month to month, and you can leave with everything, because it was always yours: the ad account, the creative, the quiz, and the data. The ad spend runs on your card in your account, so it can be paused when your calendar fills. Any change to the fee, including during a pause, is agreed in writing.

A directory lists you next to many other therapists, and people choose from the list. Ads reach people in your area who are not searching a directory yet, in your own words, and the screening quiz checks fit before an inquiry reaches your calendar. The two work well together: keep your directory profile current, because people who see an ad may look you up before they reach out.